We’re very excited about The 2017 Women’s Institute Fair. The fair puts you in direct contact with an estimated 14,000 visitors who are mainly ABC1, core age 55+ and largely female, through a nationwide campaign.

The show’s extensive marketing campaign includes:

  • Full WI support, with a very loyal membership of 220,000
  • A well targeted £100k campaign
  • Partnerships with an array of relevant media and associations
  • Use of the Upper Street Events extensive relevant databases of loyal show visitors

The show is bound to host –

  • 300+ exhibitors
  • 150+ fabulous workshops and seminars


  • Sell directly
  • Showcase your product ‘in action’
  • Gauge interest and get feedback from an influential group of people – treat the audience as a focus group for your products and ideas